Ebook Advanced Google AdWords By Brad Geddes

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Advanced Google AdWords By Brad Geddes

Ebook Advanced Google AdWords By Brad Geddes

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Amazon Sales Rank: #301756 in Books
Brand: imusti
Published on: 2014-05-12
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.50" w x 7.20" l, 2.00 pounds
Binding: Paperback
696 pages

Features

Sybex

From the Back Cover The best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google's dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns. Updates to the book include information on Google's platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.

Master how to craft and test winning ads
Discover how to easily research keywords and find what match types to use
Learn how to increase your quality scores to save money
Use the AdWords Editor to create thousands of keywords and ad copy
configurations
Uncover advanced bidding strategies to make your account more profitable
Develop successful account organisational strategies
Learn how to best design and test landing pages
Spice up your text ads with Ad Extensions
Learn how to expand your advertising reach with the Google Display Network
Explore new ways to manage and grow your AdWords account

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."--Chris Sherman, Executive Editor,Search Engine Land"Brad's book is a powerful combination of deep insight and simple prescriptions that will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."--Howie Jacobson, Ph.D., author of Google AdWords For DummiesBrad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."--Craig Danuloff, Founder, ClickEquations

About the Author

AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.

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